TEXITcoin
Brand Guide
This guide provides the tools and standards to ensure the TEXITcoin identity is applied consistently across all touchpoints. From logo usage to typography to color, and brand application, these guidelines help us present a unified, confident & professional brand—everywhere TEXITcoin shows up.
our story
Narrative
Who we are
The New Frontier of Finance
Positioning Statement
TEXIT embodies the independence and rebellion of the Outlaw, guided by the curiosity and ambition of the Explorer. Together, these archetypes form a brand that doesn’t just reject the old system; it builds the new frontier of financial freedom.
Core Values
Technology
Technology is our trailblazer — the engine that drives independence and innovation for every Texan.
Freedom
Freedom means taking ownership — of your future, your finances, and your choices.
Trust
Grounded in honesty, proven through action — we stand for integrity in every transaction.
Pride
We honor Texas grit and independence by redefining what it means to build something lasting.
identify our brand
Our Logo Suite
TEXITcoin Star Topper Logo
The TEXITcoin Star Topper has been refined for the new financial frontier and strengthened to serve as a core brand asset. As the leading mark in our visual system, the Star Topper should anchor all materials, environments, and collateral, used only in approved colorways.
Star Topper Tri-Color Light BG
Star Topper Tri-Color Dark BG
Star Topper Single Color - Texas Navy
Star Topper Single Color - Ranger Red
Star Topper Single Color - Sky Blue
Star Topper Single Color - True Black
Star Topper Single Color - True White
Star Topper Badge
The Star Topper Badge serves as a compact, emblematic version of the TEXIT mark—bold, clear, and suited for small-scale use. It is ideal for use in contexts where space is limited or where a strong, symbolic presence is preferred—such as app icons, social media avatars, or favicons.
Star Topper Badge Tri-Color Light BG
Star Topper Badge Tri-Color Dark BG
Star Topper Badge - Texas Navy
Star Topper Badge - Ranger Red
Star Topper Badge - Sky Blue
Star Topper Badge - True White
Star Topper Badge - True White
Horizontal Mark
The horizontal mark pairs the TEXIT star icon with the wordmark in a clean, side-by-side layout. Use this version when horizontal space is available and clear, balanced legibility is essential—such as on websites, emails, and presentations.
Horizontal - Texas Navy
Horizontal - Ranger Red
Horizontal - Sky Blue
Horizontal - True Black
Horizontal- True White
Wordmark
The TEXIT wordmark serves as a simplified, horizontal expression of the brand. It is ideal for use in contexts where space or color production is limited or where there are preferences for a simpler application, such as the main product or swag.
Wordmark - Texas Navy
Wordmark - Ranger Red
Wordmark - Sky Blue
Wordmark - True Black
Wordmark - True White
Star Icon
The star icon provides a compact, powerful expression of the TEXIT brand, built for clarity at small sizes. Use it for app icons, avatars, favicons, or anywhere a bold, simple symbol is needed.
Star Icon - Texas Navy
Star Icon - Ranger Red
Star Icon - Sky Blue
Star Icon - True Black
Icon - True White
our logo
Usage
Safe Space
When displaying any of the logo variations, maintain ample space around it to avoid crowding or interference from other elements. To achieve this, don’t place anything within the “safe space” equivalent to the size of half of an “X” in the TEXITcoin logo.
Please Don't
Use unapproved color combinations or colors
Distort the logo and elements
Place on backgrounds that make elements hard to read
Use alt fonts
TEXITcoin in
Color
Primary Colors
Below are our Primary Colors, grounded in Texas tradition and TEXITcoin's independent, forward-looking identity. They work best in core brand applications, from structural backgrounds to major text areas, and should be used in high-contrast settings such as technical diagrams, essential web sections, and photography backdrops.
-
True Black
- Hex #000000
- RGB 0, 0, 0
- CMYK 100, 79, 44, 93
- Pantone Black 6 C
-
Texas Navy
- Hex #071B36
- RGB 0, 28, 56
- CMYK 91, 71, 36, 56
- Pantone 2380 C
-
Ranger Red
- Hex #C0281B
- RGB 192, 40, 27
- CMYK 0, 95, 100, 0
- Pantone 485 C
-
True White
- Hex #FFFFFF
- RGB 255, 255, 255
- CMYK 0, 0, 0, 0
- Pantone N/A
Supporting Colors
Below are our Supporting Colors. Apply the lighter shades for backgrounds and the sky blue for highlights, section accents, or moments that need additional clarity or emphasis.
-
Light Gray
- Hex #F1F2F2
- RGB 241, 242, 242
- CMYK 4, 2, 4, 8
- Pantone Cool Gray 1 C
-
Space Gray
- Hex #BCBEC0
- RGB 188, 190, 192
- CMYK 16, 11, 11, 27
- Pantone Cool Gray 6 C
-
Radial Graydient
- Outer Gray: #BCBEC0
- Inner Gray: #F1F2F2
-
Sky Blue
- Hex #94C3DA
- RGB 148, 195, 218
- CMYK 48, 0, 9, 0
- Pantone 310 C
Typography
Our Font Families
Eyebrow/Subhead
Open Sans Bold +100 Tracking
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890!@#$%^&
Heading
Bebas Neue Pro Bold +25 Tracking
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&
Body
Open Sans Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&
TEXIT Through
Design Elements
Photography
TEXIT photography draws from the open frontier, using Texas landscapes to convey possibility, scale, and forward momentum. These visuals place the brand at the edge of tomorrow: independent, expansive, and future-minded.
General photo usage & guidelines:
- Favor wide, open horizons and Texas Landscapes that communicate scale
and potential. - Use clean, naturally lit imagery with minimal distractions.
- Select scenes that suggest progress, direction, or exploration.
- Human presence should feel authentic and understated, used only when it
enhances connection. - Maintain natural, modern color profiles aligned with brand tones.
- Avoid overly stylized, heavily filtered, or cluttered imagery.
Brand Shapes
Our parallelograms, lines, and angled shapes introduce motion and intentional direction into the TEXIT visual system. Angled to echo the geometry of the star icon, they extend our frontier-driven identity by tilting the brand toward fresh perspectives, innovative thinking, and forward momentum. These forms bring structure, energy, and progress to layouts, making them ideal for use across presentations, websites, one-pagers, and print collateral.
Brand in action
Application
